My Crazy Vegan Journey Logo.
MY CRAZY VEGAN JOURNEY was born out of pandemic lockdown and originally started as the inspirational title for the upcoming 1st book by artist and passionate vegan Sason Bishope Parry.
However, he realized MCVJ was much more than just a book title, and envisioned it as more of a movement brand to inspire veganism and the compassionate, good living revolution.
Woman speaking on a megaphone during a peaceful protest against London Fashion week, highlighting the cruel use of real fur in some of their clothes. Image from Clem Onojeghuo.
Veganism is growing more and more every day as it becomes paramount that animals need our voice and support in their plight against the inhumane and atrocious treatments many face. Whether you are vegan or not, all of us love animals, and choosing to do our best not to harm them and being kind aligns with good human nature.
The good news is we live in a fantastic time where we have so many choices, especially food choices. Today, more and more people also want to achieve wellness through many practices and live a healthier lifestyle. We have learned that we don't need to eat animals and can thrive on a healthy vegan diet as a nutritionally rich, and compassionate way of living.
White shirt with MCVJ logo.
Compassion never goes out of style, and having a lifestyle movement brand that aligns with this sentiment is timeless and something each of you can be part of. Which is why MCVJ has also created a merch line where you can rep your own MY CRAZY VEGAN JOURNEY branded clothing and products to inspire yourself and others.
MCVJ is a journey you can take anytime, young or old and regardless of where you are on your own journey. It’s for everyone who not only respects the vegan movement but also for those who are inspired by change and want to live a healthier and more compassionate lifestyle.
MCVJ is dedicated to this message and there is no better time to empower yourselves, the lives of animals and do your part to make the world a better place. Be part of the change one day at a time.
Life is an endless journey - MY CRAZY VEGAN JOURNEY.